Studying behavior · Building systems

I study human behavior, then build systems around it.

I build systems around how people move, work, give, respond, and interact with everyday processes.

Joshua Rey portrait in traditional black agbada
Scroll
01About

I'm interested in how people behave around systems.

Why people ignore things.

Why stressful systems reduce consistency.

Why visibility changes accountability.

Why people naturally move toward simplicity.

Most of the things I build start with observing real human behavior — then simplifying the experience around it.

Joshua Rey portrait
Fig. 01Systems thinking
02What I'm building

Three systems. Each one starts with a human pattern, not a feature.

01 / 03

Movlify

Real-time workplace visibility.

Human problem

Most workplaces still rely on paper logs and memory to track movement. Once someone leaves the office, visibility disappears.

Behavior

People follow whatever is easiest. If signing out is friction, it gets skipped. If movement is invisible, accountability fades.

The system

A live system that shows who is out, why they left, when they're expected back, and what needs attention — in real time.

VisibilityAccountabilityCoordinationOperational clarity
Live movement board Live
Adaeze O.Client visit9:4211:30
Tunde K.Bank errand10:0510:45!
Ifeoma A.Lunch12:3013:30
Samuel B.Field visit08:15
4 currently out1 overdue
02 / 03

Tithetify

Consistency for intentional giving.

Human problem

Many people genuinely want to tithe consistently. The barrier is rarely intent — it's forgetfulness, inconsistency, and lack of structure.

Behavior

Spiritual practice survives on rhythm. Without gentle structure, even sincere intent fades into the noise of daily life.

The system

A quiet companion that tracks giving, sends thoughtful reminders, builds streaks, and turns intention into rhythm.

GenerosityAccountabilityIntentional habitsConsistency
Current streak
22 weeks
Consistent
Next reminder · Sun 9:00+₦ 45,000 this month
03 / 03

Werktify

Hospitality hiring at the speed it actually moves.

Human problem

Hospitality businesses need staff quickly. Workers need shifts quickly. Traditional hiring is too slow for how the industry actually breathes.

Behavior

Urgency is the entire game. If a worker can't see a shift in the next hour, they're already working somewhere else.

The system

A location-aware platform that matches venues with nearby available workers and removes the friction in between.

SpeedAccessibilityLocal discoveryInstant staffing
Nearby shifts3 matching
Bartender
The Grand Hotel · 1.2 km
Now
Server
Continental Suites · 2.4 km
Kitchen prep
Nok Lounge · 3.0 km
Now
03Currently observing

Live notes from watching how people actually move.

Joshua Rey portrait
04Thoughts

"Good systems make the right behavior easier."

05Field notes

A journal of behavior, systems, and quiet truths.

Tap a note to read
06Community

The same thinking, offline.

A tree is a system too — small input, compounding output, results you only see if you stay consistent. So a few times a year we gather, plant, and talk about the systems we're each building. It's the clearest version of everything else on this page: simple actions, made visible, repeated.

No app. No streak counter. Just behavior shaping the future, one season at a time.

95+
Trees planted
5
Gatherings
3
Cities
Port Harcourt · Recurring
Open to new systems

Have a system worth simplifying?

Tell me about the behavior you're trying to change. I'll help you design the system around it.

A workflow people quietly avoidA process that depends on memoryA behavior you wish was visible